Key creative in designing MassMutual’s Down with Debt initiative. Through Facebook, MassMutual encourages the millennial generation to become their own advocates by thinking of ways to save money and pay off their debt faster. In turn, MassMutual will reward one millennial with $20,000 toward reducing their student loan debt.Client: MassMutual | Agency: Mullen
Partnering with Toil we created and directed an un-branded video that was visually engaging. The challenge was incorporating lengthy, legal-approved facts in a storytelling fashion that was quick and easy to understand.Client: MassMutual | Agency: Mullen
Our team created MassMutual’s new animated video series, “The Basics” which takes important financial products and explains them in a way potential customers can see the value and make good financial decisions.Client: MassMutual | Agency: Mullen
As a single mother, Cheri couldn’t afford life insurance. She worried for her children and what would happen to their education if she wasn’t around. That was before she discovered MassMutual’s LifeBridge Free Life Insurance Program.
Shot on location in central Massachusetts our team was responsible for all production including casting, script, art direction, and editing.Client: MassMutual | Agency: Mullen
Curveballs happen in baseball almost as often as they do in life. Using a combination of baseball and financial situations, we encouraged the competitive spirit of our audience with a home-run-derby-style quiz where users answer as many questions as they can before striking out. Can you hit life’s financial curveballs?Client: MassMutual | Agency: Mullen | Awards: Best in Show for Social Networking at the 2012 IFCA Awards
Key creative in designing Mullen and Boston.com’s 4th annual BrandBowl2012, a Twitter/Super Bowl experience that used real-time analytics to rank Super Bowl Ads based on sentiment value and volume of tweets. New features this year included; “Head-to-head” statistical breakdowns between brands, a “featured tweet” section that highlighted funny and insightful tweets from participants and a streamlined Brand Bowl mobile experience.Agency: Mullen
Kids Take Charge is a program educating consumers to make better financial decisions about life insurance. Our team created a series of videos that shows kids taking matters of life insurance into their own hands by meeting with an insurance professional, learning the facts and taking the truth to the streets. Through the use of social platforms, MassMutual hopes to spark the conversation around the importance, benefits and necessity of life insurance for adults.Client: MassMutual | Agency: Mullen | Awards: Financial Services Finalist at the 2012 OMMA Awards, Best in Show for Wild Card at the 2012 IFCA Awards and Public Relations Gold at the 2012 FCS Awards
Emblem Health is putting care first every day. That was the thinking behind the latest campaign – “What Care Feels Like.” I provided all page design for the microsite that incorporated video, educational information and marketing incentives.Client: Emblem Health | Agency: Mullen
Branching from the “More than Shoes!” campaign our team created two unique, interactive experiences that tied to a series of print ads with QR codes. When scanned, the codes lead to a mobile site where users can select outfits for the model and go to Zappos.com to buy them. The Dress the Ad site was built using responsive design with customized views for desktop, tablet and mobile.Client: Zappos | Agency: Mullen | Awards: Merit at the 52nd Hatch Awards Read the rest of this entry »
Zappos “More than Shoes!” campaign had a series of fun, unexpected videos for both TV and mobile. Our team was responsible for all online creative which included online media and a microsite built using responsive design with customized views for desktop and mobile.Client: Zappos | Agency: Mullen
We’ve made getting rid of stains almost as easy as getting them, ”Let life happen. You’ve got Shout.” SC Johnson was looking to refresh their product website Shoutitout.com. A fabric and clothing motif gives the site a unique look and feel while the Shout Stain Solver is fun and intuitively simple for finding solutions to stains.Client: SC Johnson — Shout | Agency: Mullen
With The Day Baby Was Born, expecting parents can journal about their pregnancy, collect Facebook comments, write messages to their baby, capture all the news and facts from the day their baby was born and create a personalized storybook. As a member of the team responsible for The Day Baby Was Born, I assisted in the overall design and user flow of the website.Client: Tommee Tippee | Agency: Mullen
“Who matters most to you, says the most about you(SM). At MassMutual the customers matter most and for more than 160 years, they’ve been providing strength and stability to generations of families and businesses. To communicate this message our team created a series of videos, landing page, supporting online display ads and social integration with a Facebook tab that allows users to customize and mail a free card to the person that matters most to them.Client: MassMutual | Agency: Mullen | Awards: Award for Excellence for Combined Ad Campaign at the 2012 IFCA Awards and TV Campaign Silver at the 2012 FCS Awards
Based on the initial success of 1in3people.com, the client asked our team to expand the website. After extensive research and heavy collaboration with UX, we improved the flow of content, as well as added sections of interest to appeal to both patients and doctors directing patients. As Art Director, my contribution was the entire site design, creative direction for image assets and lead contact for development.Client: Novartis | Agency: Hill Holliday Read the rest of this entry »
After five years of steady business growth, Blooms of Hope’s target clientele was becoming more sophisticated. They needed their website to be more dynamic, easy to navigate, and to present an elegant portfolio of floral arrangements. I took on the role of Art Director and Project Manager, providing all page design, general planning, and execution.Client: Blooms of Hope | Freelance: Nugraphix
“Help2 make all your money work together” These display ads were part of an overall campaign about a new way of financial thinking. The dynamic animations illustrate combining assets to unleash opportunities to build wealth.
I was Lead Designer and responsible for all banner creative and development direction.
These display ads were a part of the overall 2010 campaign speaking to MinuteClinic’s accessibility, professional care, and streamlined efficiency. I provided the banner concepts, design and development direction.Client: CVS/pharmacy | Agency: Hill Holliday
An award winning online media campaign with the goal to raise awareness of the number of U.S. adults who suffer from high blood pressure. As a core member of the team responsible for the branding and creation of 1 in 3 people,
I designed the website and materials for the Novartis
on-campus launch. Click here to view the Novartis 1 in 3
This internal website was built for the 300,000 Bank of America associates that are helping to move the company and the economy ahead. I assisted in the overall design and maintenance while the website was live.Client: Bank of America | Agency: Hill Holliday