I’m a Boston-based Art Director with more than 8 years experience in advertising and
So far, my career has mostly been focused in online usability and interactive design. In today’s market, having a presence both on the web and mobile devices is an intricate part of any brand and I take pride in my ability to make that presence visually creative and effective.
Some of my best
Kids Take Charge is a program educating consumers to make better financial decisions about life insurance. Our team created a series of videos that shows kids taking matters of life insurance into their own hands by meeting with an insurance professional, learning the facts and taking the truth to the streets. Through the use of social platforms, MassMutual hopes to spark the conversation around the importance, benefits and necessity of life insurance for adults.Client: MassMutual | Agency: Mullen | Awards: Financial Services Finalist at the 2012 OMMA Awards, Best in Show for Wild Card at the 2012 IFCA Awards and Public Relations Gold at the 2012 FCS Awards
Based on the initial success of the 1in3people.com, the client asked our team to expand the website. After extensive research and heavy collaboration with UX, we improved the flow of content, as well as added sections of interest to appeal to both patients and doctors directing patients. As Art Director, my contribution was the entire site design, creative direction for image assets and lead contact for development.Client: Novartis | Agency: Hill Holliday
Dunkin’ Run is an award winning online and mobile order fulfillment application for Dunkin’ Donuts customers. Working closely with UX, I provided page design, a series of emails, and assisted in the Q&A testing.Client: Dunkin’ Donuts | Agency: Hill Holliday | Award: Silver Bowl at the 2009 Hatch Awards